I am a strategy and insights consultant with deep expertise in consumer behavior and a strong track record of translating complex data into clear strategies and brand-building initiatives.
With a PhD in economics and more than 20 years of experience working with both global brands and smaller organizations, I help teams move from data to insight to action, sharpening competitive advantage and enabling better decisions.
Based in Geneva and a Swiss and German dual citizen, I work across markets, cultures and research contexts.
Cross-industry expertise
Consumer Goods & FMCG | Consumer Electronics | Healthcare & Pharma | Hospitality & Travel | Digital & Tech Services
Global perspective
Extensive experience working across diverse cultures and countries, adapting strategies to different market landscapes.
Digital- and omni-channel insights
Expertise across digital platforms, e-commerce, physical retail, and restaurants, ensuring a holistic understanding of client behavior.
